AT&T DUNK Bus
nba season-long tour
CLIENT: AT&T X NBA
rOLEs and RESPONSIBILITIES: Project & content Management, Creative Production, MERCHANDISE PRODUCTION, and client & talent RELATIONS
AT&T Dunk bus
From tip-off to the playoffs, the AT&T Dunk Bus turns parking lots and plazas into full-on hoop hubs – where fans can throw down dunks, face off in NBA2K, score exclusive, limited-edition merch from local artists, and meet NBA players and legends along the way.
Each stop on the AT&T Dunk Bus is built like a gameday takeover. Fans can step into the spotlight with:
High flying dunk attempts on the motorized robotic hoop
Head-to-head NBA 2K matchups
Player and legend appearances and meet and greets
Locally inspired AT&T merch and giveaways
The Dunk Bus tipped off in Miami in partnership with the Miami HEAT, stopped in major NBA markets across the U.S. including, Dallas, Los Angeles, and Chicago. The tour closed out during the NBA Playoffs at OKlahoma City during the Thunder-Lakers series.