AT&T continued to serve as strong voice in culture and authentically show up in moments that matter through their HBCU Homecoming Tour. AT&T acknowledged HBCU students as the future of technology, connection, and community through an activation that celebrated the elements of Homecoming Week.

The experience came to life in a meaningful and memorable way across three iconic HBCUs: Florida A&M University (Tallahassee, FL), Howard University (Washington, D.C.), and Prairie View A&M University (Katy, TX). Each market was treated to an interactive AT&T experience in which students were able to have a place to kickback and relax between the high-energy Homecoming programming and pressure of studying for midterms within The Connected Lounge. Guests were able to chose between custom premiums, including an exclusive AT&T x Playa Society homecoming t-shirt, a stadium-approved homecoming bag, and their choice of two tech gifts: a bladeless fan to beat the heat or a compact selfie light for picture perfect moments.

The activation was complete with custom with seating, branded charging stations, and games such as Dominos and Spades that are a staple at HBCU campuses and Black households. Also featured in the lounge were custom Connection Cards, a deck of cards with networking questions aimed to inspire students themed around HBCU culture, confidence, and career aspirations. To commemorate the experience, students were able to step into a digital photo booth and receive their takeaway to their devices.